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The Only Way College Sports Can Begin to Make Sense Again

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SEPTEMBER 22, 2023 | written by STEVE ULRICH

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1. The Only Way College Sports Can Begin to Make Sense Again

by Jordan Acker

College sports are in a state of upheaval. As of 2025, the century-old Pacific 12 Conference will no longer exist for all intents and purposes, as U.C.L.A., U.S.C., the University of Washington and the University of Oregon have decamped for bigger paychecks from the Big Ten Conference, and Stanford and the University of California-Berkeley will henceforth compete in the now ironically named Atlantic Coast Conference.

This is a money grab, and a shameful time for all of us involved in college athletics and higher education. As regents, trustees, presidents and athletic directors, we promised to focus on our universities as academic institutions first and sponsors of intercollegiate athletics second. We failed.

The problem has been the lack of direction and vision from the so-called grown-ups in the room — the National Collegiate Athletic Association.”

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