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'Risky Strategy': Private Colleges Slash Tuition To Stay Viable
Jury still out on whether tuition resets are winning tactics
Steve Ulrich
December 03, 2024 • Estimated Reading Time: 2 minutes
DECEMBER 3, 2024 | written by STEVE ULRICH
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TOP STORY
1. 'Risky Strategy': Private Colleges Slash Tuition To Stay Viable
Bethel University
by Francesca Maglione, Bloomberg
“This year, the price of tuition at Bethel University’s quaint lakeside campus in St. Paul, Minnesota is $44,050.
Next year, it will be close to half of that: $25,990.
The tiny school is one of dozens across the U.S. to slash prices in recent years in an effort to draw more students. Described as tuition “resets,” struggling institutions are making the moves as families increasingly question the value of high-cost degrees from anywhere except the most elite universities.”
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