JANUARY 27, 2026
composed by STEVE ULRICH
No publication covers NCAA Division III better. #whyD3
📖 In Today’s Playbook. NCAA Lied About NIL. College Sports Have Never Been More Popular. New No. 1 in Men’s Hoops. No Movement in Men’s Hockey Top 10
🎶 Your Morning Pick Me Up. Ice Ice Baby. Vanilla Ice.
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Top Story
1. NCAA Lied About NIL. College Sports Have Never Been More Popular
“The NCAA lied. You’re shocked, I know.
In a 2014 court filing, a lawyer for the NCAA arguing against NIL payments and pay-for-play asserted the association’s amateurism model was paramount to its popularity.
The lawyer claimed the NCAA’s “commitment to amateurism” helped “enhance the viewership of college athletics.”
That, we now know, is a farce. A myth. A whopper of a tall tale.”
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