OCTOBER 7, 2025 | composed by STEVE ULRICH
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🗞️ In Today’s Playbook. NCAA, AT&T Agree to Renewal of Sponsorship Deal. Fraser Named NCAA Senior Vice President of Governance, Member Services. NPI Rankings. Football Polls. ITA Regional Tennis Results.

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TOP STORY

1. NCAA, AT&T Agree to Renewal of Sponsorship Deal

“As a Corporate Champion for over two decades, AT&T is renewing its NCAA partnership with a multi-year sponsorship agreement. The agreement, jointly managed by TNT Sports and CBS Sports through the NCAA’s Corporate Champions and Partners program, keeps AT&T at the center of college athletics’ biggest moments.

Through broadcast integrations, national campaigns, and fan-favorite activations like Super Saturday Concert presented by AT&T and AT&T Block Party at March Madness Music Festival, the brand helps create unforgettable experiences – courtside, couch side, and everywhere in between.”

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