Media Rights Squeeze
Plus: Hartford, the CCC and the Path Forward; Everything's A-OK; Bands' Sweet 16
OCTOBER 17, 2023 | written by STEVE ULRICH
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1. Media Rights Squeeze
Cortland alum Greg Sankey and NCAA President Charlie Baker
by John Ourand, Sports Business Journal
“When NASCAR executives sat down earlier this year to plot a strategy around the circuit’s upcoming media rights negotiations, they knew talks would not be as straightforward as they were the last time their rights were up.
That was a decade ago when the cable business was at its apex, and NASCAR’s two broadcast partners — Fox and NBC — were building out their all-sports channels, FS1 and NBCSN. Fox and NBC needed programming for those channels and didn’t blink at paying a nearly 50% increase for those rights.
That market doesn’t exist today.”
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