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FEBRUARY 25, 2026
composed by STEVE ULRICH
No publication covers NCAA Division III better. #whyD3
📖 In Today’s Playbook. Inside the NIL Hack Funneling Nike, Adidas Money to NCAA Blue Bloods' Athletes. BodyArmor Replaces Powerade in March Madness Drink Shuffle. Producing NCAA Championship Broadcasts
🎶 Your Morning Pick Me Up. C.C. Rider / Jenny Take A Ride. Mitch Ryder and the Detroit Wheels. This one will get you movin’
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Top Story
1. Inside the NIL Hack Funneling Nike, Adidas Money to NCAA Blue Bloods' Athletes
“When the University of Tennessee athletic department switched its apparel provider from Nike back to Adidas last summer, the biggest clue as to why was hidden within a sentence seven paragraphs into the university’s announcement.
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