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HUSTLE Act Would Creates New Tax-Advantaged NIL Savings Account For College Athletes

Bill focuses in on the financial security and safety of college athletes

Author

Steve Ulrich
December 09, 2025 • Estimated Reading Time: 4 minutes

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DECEMBER 9, 2025
composed by STEVE ULRICH
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1. HUSTLE Act Would Creates New Tax-Advantaged NIL Savings Account For College Athletes

“Sen. Maria Cantwell (D-Wash.), Ranking Member of the Senate Committee on Commerce, Science and Transportation and senior member of the Senate Finance Committee, and Sen. Marsha Blackburn (R-Tenn.) introduced the Helping Undergraduate Students Thrive with Long-Term Earnings (HUSTLE Act) so that college athletes earning NIL (Name, Image, Likeness) money can protect more of it for their post-playing lives.

The bill would create a new NIL investment account that would allow student athletes to save a portion of their NIL earnings. The HUSTLE Act also protects athletes’ NIL earnings by reining in abusive practices by unscrupulous athlete agents, including by requiring college athlete agents to register in a state and capping agent fees.

“This bill focuses in on the financial security and safety of college athletes who – finally – are earning compensation for their name, image, and likeness,” said Sen. Cantwell.”

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