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If Congress Wants To Fix NIL, We Need More Than Half Measures

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SEPTEMBER 1, 2023 | written by STEVE ULRICH

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TOP STORY
1. If Congress Wants To Fix NIL, We Need More Than Half Measures

by Joe Moglia, Sportico

“The next battle around regulation of name, image and likeness (NIL) deals in college athletics has begun. There are now multiple pieces of bipartisan draft legislation in Washington following a Capitol Hill blitz by new NCAA president Charlie Baker.

While I applaud Baker’s efforts to get something done now, the NCAA abdicated its responsibility when NIL took effect prior to his arrival—even though it was the most significant thing to happen to college sports in decades. (I’ve written about this before.) Why would an institution willingly bring in the government to help solve its problems? I can’t think of any private institutions or businesses that would want to do that. Yet that is the point we have arrived at.

The overall goal of legislation is to fill the vacuum left by the NCAA and supersede the current patchwork of state regulations with a national policy. Unfortunately, while each bill has its merits, none goes far enough to create an NIL system that works fairly and transparently for athletes, athletics programs and sponsors.”

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