More Colleges Are Resetting Tuition. Does the Strategy Work?
Plus: Fly Like An Eagle; AFCA Poll; What We're Watching
OCTOBER 10, 2023 | written by STEVE ULRICH
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1. More Colleges Are Resetting Tuition. Does the Strategy Work?
by Danielle McLean, Higher Ed Dive
“When Utica University unveiled plans to reset its published tuition price in 2015, the private New York nonprofit was offering a discount rate of over 62% to prospective students, said Laura Casamento, who retired this year as the university’s president.
There was a growing perception that Utica’s published sticker price of roughly $35,500 was out of reach for its target student population, Casamento said. The university also faced stagnant retention rates.
So the university did what just a few dozen other colleges and universities had done over the decade prior, according to one higher ed consultant. It lowered its published tuition price 42% to under $20,000 to better match the actual amount students pay after factoring in institutional scholarships.”
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