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Americans Don’t Think College Is Worth It. It Is
In terms of lifetime earnings, a college degree is actually still incredibly important


SEPTEMBER 16, 2025 | composed by STEVE ULRICH
No publication covers NCAA Division III better. #whyD3
📆 Welcome to the 2nd Half of September
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1. Americans Don’t Think College Is Worth It. It Is

Buena Vista University
“The share of Americans who say college is "very important" plummeted over the past decade, new Gallup polling finds.
Why It Matters: College may not live up to the American Dream that it promised in the past, and there are other pathways for success becoming more appealing for Gen Z, but in terms of lifetime earnings, a college degree is actually still incredibly important.”

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