Thursday, September 15, 2022

Why Employees Are Fleeing the College Athletics Industry


written by STEVE ULRICH
your must-read briefing on what's driving the day in NCAA Division III


>> Welcome to Thursday. Did you see "Jersey Boys"? This is the 60th anniversary of the Four Seasons' first No. 1 hit? Answer below.

>> Today's Word Count: 996

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1.  Why Employees Are Fleeing the College Athletics Industry

Thinking of Quitting Your Job? Ask These 3 Important Questions First |
by Matt Huml and Elizabeth Taylor, Sportico

"Working in college athletics is a demanding career, whether in the sports information department, as an athletic trainer or in fundraising, just to name a few areas. But over the last 18 months, there has been a concerning number of employees leaving the industry.

We have heard college athletics employees talking about friends and valued colleagues who reached their breaking points and decided to seek out other career options. However, I (Dr. Huml) didn’t decide to examine it further until I spent time talking with someone who had recently left a job in college sports. The person mentioned that when she left, there was only a handful of people still working in the athletic department who had been there when she started five years before.

Some scholars are sounding the alarm about the challenging work dynamics in the college sport industry, which are pushing people to consider other careers. One of the early takeaways from this research: There’s surprisingly little information publicly available on athletic department employee trends, such as industry size, attrition, growth rates or retention rates."

>> Situational Awareness: "We were fortunate to have a large data set of college athletic department employee information from fall 2019 and spring 2020. This allowed us to collect updated information from late spring and early summer 2022 and compare the new staff directories with the old employee data, giving us a snapshot of retention rates of around a two-year period. We randomly selected 50 Division I, 20 Division II and 20 Division III athletic departments to see which employees were still working in the same departments."

>> Between The Lines: "Our research showed that Division III athletic departments fared better than D-I but were still well above national trends from similar industries, with their average turnover rate at 43.7%."

>> The Key Stat: "At the Division II and III levels, athletic departments in public institutions had higher turnover rates (and lower growth rates) than their private school colleagues. It’s possible COVID-19 influenced these differences, since public institutions could have seen a funding reduction, requiring the athletic department to make difficult personnel decisions related to furloughs or terminations. In comparison, private institutions used increased investment in athletics as a tool for increasing their university’s enrollment, especially for universities with smaller annual enrollments."

>> Continue Reading



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2. DIII Identity Purchasing Website Opening

Directors of athletics and conference commissioners (as well as athletics administrators who have been designated as institutional representatives) soon will receive from Source One Digital an email invitation to use the Division III Identity Initiative Purchasing website during the 2022-23 academic year. This year's site continues to include banners, T-shirts, and giveaways that can be co-branded. 

Please note that this year, Division III is not offering a purchasing website credit. Instead the funds were used to produce seven new public service announcements highlighting the division’s attributes. Staff will distribute the PSAs in the coming weeks.  

The link for the purchasing website is, and it will be available starting Monday, Sept. 19. You also can access the site through MyApps. Access the site by entering the email address of your institution's director of athletics (or for conferences, the commissioner's email address) as the username, and then enter the password you created the first time you logged into the site (those logging in for the first time can create any password). Assistance with logging in, updating records to reflect a new director of athletics' email address, delegating log-in access to another staff member, resetting passwords and placing orders is available from Amy Byrnes at Source One Digital.

3.  Monarchs Top Coaches Poll

After winning the 2022 NCAA Division III National Championship, Methodist is No. 1 in the first Fall 2022 Bushnell/Golfweek Division III Coaches Poll. 

  1. Methodist (13)
  2. Emory (1)
  3. Huntingdon
  4. Carnegie Mellon
  5. Claremont-M-S
  6. Wittenberg
  7. Illinois Wesleyan
  8. Sewanee
  9. Christopher Newport
  10. Hampden-Sydney
11-15: Piedmont, Washington and Lee, Babson, Oglethorpe, Greensboro
16-20: NYU, Denison, Berry, Kenyon, Aurora
21-25: Willamette, Rochester, Mary Hardin-Baylor, Guilford, Texas-Dallas

>> Conference Call: UAA (4), NCAC (3), ODAC (3), SAA (3), ASC (2), CCS (2), USA South (2), C2C (1), CCIW (1), NACC (1), NEWMAC (1), NWC (1), SCIAC (1)

>> Complete Poll

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4.  Sagehens, Knights Ranked No. 1

Here is the latest NCAA DIII Cross Country National Coaches’ Poll for the 2022 season, as released on Wednesday by the U.S. Track & Field and Cross Country Coaches Association (USTFCCCA). Remember that this poll is conducted by counting votes from ten member coaches – one from each of the division’s ten regions – who also do the Regional Rankings each week.


  1. Pomona-Pitzer
  2. MIT
  3. John Carroll
  4. Wartburg
  5. UW-La Crosse
  6. Geneseo
  7. Washington (Mo.)
  8. RPI
  9. UW-Whitewater
  10. Williams
11-15: Carnegie Mellon, Lynchburg, Claremont-M-S, North Central (Ill.), Otterbein
16-20: Johns Hopkins, St. Olaf, Haverford, UC Santa Cruz, Emory
21-25: Chicago, Amherst, Calvin, Middlebury, Tufts

>> Welcome to the Poll: Amherst

>> Complete Poll

  1. Geneseo
  2. Wartburg
  3. Johns Hopkins
  4. Claremont-M-S
  5. Williams
  6. Chicago
  7. MIT
  8. Hope
  9. Washington (Mo.)
  10. UW-La Crosse
11-15: Amherst, Pomona-Pitzer, Carleton, Tufts, St. Olaf
16-20: Loras, Bates, John Carroll, Middlebury. Carnegie Mellon
21-25: Calvin, George Fox, Emory, UW-Eau Claire, Smith

>> We See You: George Fox, Emory, Smith

>> Complete Poll

5.  Lightning Round 



  Happy Birthday

  • Cake and candles for Matt Ducharme, head women's basketball coach, UMass-Dartmouth
  • Do you know of someone celebrating a birthday soon? Drop us a line at

6.  Comings and Goings
Open Mailbox with Raised Flag on Apple iOS 14.2 Thanks for starting your day with us. See you tomorrow.

Trivia Answer: The Four Seasons' first No. 1 hit was "Sherry."

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