Friday, September 2, 2022

Maximizing NIL Opportunities

written by STEVE ULRICH
your must-read briefing on what's driving the day in NCAA Division III

>> Happy Friday. We're taking a three-day weekend, so we'll be back on Tuesday. Have a safe, happy, and healthy holiday weekend.
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1. Maximizing NIL Opportunities


The Name, Image and Likeness marketplace has just added two new Division III schools.

Pacific Lutheran announced - "The Luteville Marketplace" - the first dedicated NIL marketplace in Division III on the Opendorse platform that directly connects student-athletes with fans, supporters, and business partners in an easy to use website. 

One of three DIII institutions to use Opendorse (East Texas Baptist, Colorado College), PLU is the lone member of the trio to have its own marketplace. 

Bethel University, in conjunction with INFCLR, announced the launch of the Royal Exchange, becoming the second NCAA Division III institution (Dubuque) to launch a platform with INFLCR.

>> What They're Saying I: "As soon as our student-athletes walk on campus, they're able to capitalize on their Name, Image, and Likeness and have access to resources that a lot of other Division III student-athletes don't have access to," said Mike Snyder, director of athletics. "The Luteville Marketplace is just the next step in empowering our student-athletes and finding meaningful ways to connect current Lutes with alumni, fans, and members of our community."

>> What They're Saying II: "Working with INFLCR will not only provide opportunities for our student-athletes, it handles the compliance requirements, and also provides integrated marketing opportunities that can assist as Bethel University seeks to expand our reach," said Bethel Director of Athletics Greg Peterson.

>> Continue Reading - PLU | Bethel


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2. CoSIDA Rebrands as College Sports Communicators

"The College Sports Information Directors of America (CoSIDA) announced it has changed its name to College Sports Communicators. The announcement comes after an Aug. 31 membership-wide vote on the name change, which was passed by the constitutionally-required margin of 60 percent in online/electronic voting. The name, College Sports Communicators, had been unanimously recommended by the Executive Board of Directors following an intensive branding study.

Per the CoSIDA constitution, 10% of the full membership was required to participate in the Aug. 31 vote. Of those who cast their vote, a minimum of 60% needed to vote in favor of the recommendation for it to pass. In the final voting totals, votes in favor of the name change equaled exactly 60.0 percent. A total of 1,235 members cast a vote on Aug. 31; at voting, there were 3,619 eligible voters from the 2021-22 and 2022-23 memberships. There were 741 votes in support of the name change, with 494 in opposition.

The name change is a major step in a larger strategic plan to highlight the association’s evolution and expansion. This move better aligns with its membership makeup and further positions the organization to support and advocate for its members who serve in the communications, digital and creative college sports industry, regardless of position or title.

>> What They're Saying: “We are thrilled that in voting, the membership demonstrated broad engagement and ultimately supported our new name, College Sports Communicators, the unanimous recommendation of our Executive Board earlier this summer. Our new brand identity and association name embodies an important step to a renewed sense of purpose, inclusivity, growth and enthusiasm for our current and future members.These changes are indicative of an association on the move,” noted CoSIDA President Jessica Poole, Chicago State deputy director of athletics and chief operating officer."

>> Continue Reading


Chi Alpha Sigma is the first, and only, national scholar-athlete society to honor those four-year collegiate student-athletes who have excelled in both the classroom and in athletic competition.

Founded in 1996 and with over 300 active chapters nationwide, Chi Alpha Sigma recognizes undergraduate college student-athletes who participate in a sport at the varsity intercollegiate level, achieve junior academic standing or higher after their fifth full time semester, and earn a 3.4 or higher cumulative grade point average. One institutional chapter membership will induct all eligible student-athletes each year and the student-athletes are recognized for life and never asked to pay any fees themselves.

To start a chapter on your campus today, contact Kellen Wells-Mangold, Executive Director, at or visit for more information.

3. The Story Behind Banana Slugs


Icon image

Rule 1 of naming anything college mascot related: never give the public any say on the matter.

The University of South Carolina is embroiled in a controversy involving their Gamecock mascot. Due to a legal embroglio, the rooster formerly known as Sir Big Spur will get a new name for the 2022 season.

A local newspaper conducted a fan vote and the winner is ... "Cock Commander."

Which brings us to the story about the University of Santa Cruz Banana Slugs.

>> History Lesson: "The Banana Slug, a bright yellow, slimy, shell-less mollusk commonly found on the redwood forest floor, was the unofficial mascot for UC Santa Cruz coed teams since the university's early years. In 1980, UCSC joined the NCAA's Division III in five sports. The application required an official team name, and the chancellor at the time, Robert Sinsheimer, selected a new moniker: the Sea Lions."

>> Your Vote Counts: The new name was not adopted by the majority of students and after a 1986 vote, the chancellor was persuaded to make the Banana Slug the official mascot of UCSC.

>> Court Awareness: "The Banana Slug even figured in a court case involving campus mascots. Judge Terence Evans, writing the opinion for the Seventh Circuit Court of Appeals, stated: "We give the best college nickname nod to the University of California, Santa Cruz. Imagine the fear in the hearts of opponents who travel there to face the imaginatively named 'Banana Slugs'?" (Crue et al. v. Aiken, June 1, 2004)"

>> Read More about the Banana Slug
>> Read More about Cock Commander


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4.  Lightning Round 


  • A strong storm knocked out power to Albion College Monday evening, and the private nonprofit institution in Michigan subsequently canceled classes for the rest of the week because it wasn’t estimated to be restored before Friday morning. Administrators asked students who could leave to do so. But then power returned Wednesday, earlier than expected.
  • Mark McPhail, a tenured professor and administrator who was abruptly fired from Indiana University Northwest last year after an administrator accused him of having said “the solution to racism is to kill all white people,” was recently appointed interim provost of Linfield University.

   Happy Birthday

  • Saturday: Cheryl Cole, associate AD, Plattsburgh State; Greg Kimmel, assistant volleyball coach, Susquehanna; Jason Baxter
  • Sunday: Tiffany Prager, head softball coach, Illinois Wesleyan; Angela Pucciarelli Rice, assistant AD, Fredonia; Dave Sowers, consultant, Gettysburg alum; Jamie Romeo, enrollment, Mitchell
  • Monday: Anna Czerina, student, Mary Washington

Do you know of someone celebrating a birthday soon? Drop us a line at

5.  Comings and Goings
Open Mailbox with Raised Flag on Apple iOS 14.2 Thanks for starting your day with us. Have a safe and enjoyable weekend.

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