Tuesday, April 19, 2022

An NIL Network for All Athletes

  

written by STEVE ULRICH
your must-read briefing on what's driving the day in NCAA Division III
 
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TOP STORY

1. An NIL Network for All Athletes
 

NIL Autograph
courtesy PR Newswire


"Vintage Brand, a digital sports brand, and MOGL, a platform that safely connects brands and college athletes for NIL deals, have announced a name, image, and likeness (NIL) network for all NCAA college athletes to become paid endorsers of Vintage Brand.

Vintage Brand is the first sports brand to offer a (NIL) network for all college athletes. The digital sports brand is opening up its (NIL) network to all 500,000 student-athletes across all 1,100 NCAA schools. The program will launch immediately within the MOGL NIL marketplace allowing all college athletes to become paid endorsers for the digital sports brand. 

Athletes will make money from an affiliate program that will earn them a percentage of sales they drive to Vintage Brand's direct-to-consumer (DTC) platform. The initiative is the latest chapter of the Vintage Brand College Athlete program, which promotes the brand's goal of empowering and educating college athletes."

>> Situational Awareness: "The company already offers further opportunities and services for athletes to build, develop, and merchandise their own personal brand free of charge. This experience comes with education at an entrepreneurial level."

>> What They're Saying: "We hope to empower student-athletes by providing educational opportunities to learn more about NIL and the surrounding business landscape, which includes building, developing, merchandising, and monetizing their own personal brand, as well as campaigns with existing brand athlete partners," said Vintage Brand co-founder and Chief Creative Officer Michelle Young.  

>> The Final Word: "Our mission is to empower and educate athletes, and we believe through sports we have the power to change lives. We have identified real opportunities for these college athletes to bring change to the traditional athlete endorsement game," said Young.

>> Continue Reading

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ADMISSIONS

2.  Enrollment and Market Share


by Jon Boeckenstedt, Higher Ed Data Stories 

"Yes, it may be that your enrollment is falling. Or, it may be rising. That could be bad, or it could be good. But if you do enrollment management for a living, and you talk to your trustees or alumni or anyone else who's interested, you might be interested in another metric that is perhaps more telling: Market share.

As I've written many times, there are factors outside of our control that influence how many students enroll in our institutions: Demographics, the economy, your appearance in the Final Four (or maybe not), things that happen on campus, bad media exposure, or even perhaps, the weather. The amount of the effect, of course is debatable, and it's too easy to get roped into the post hoc, ergo propter hoc fallacy. (When I worked in Chicago we once had an admitted student program on St. Patrick's Day, and a few drunk revelers found their way into the Student Center at 10 am and passed out, requiring an ambulance. The yield on that event was among the highest we'd ever had, contrary to what we expected.)

People don't always understand the externality of things. They think enrollment is a function of marketing spends and operations and lots of other things. To some extent it is, of course, but what if everyone in your region is showing the same trends as you in headcount. Is that all your fault, too?"

>> Why It Matters: "One way to control for these external factors is to look at market share, or the percentage of all enrollment that enrolls in your institution. It puts your numbers into a larger context of the environment in which you operate."

>> How It Works: "This is pretty simple: Choose a state and the light gray bars show the total undergraduate enrollment trend in that state from 2010 to 2020. The view starts with North Dakota, just for the sake of clarity, but you can choose any state you want."

>> Take a Look

LACROSSE (W)

3.  Middlebury Holds Onto Top Spot



Caroline Wise, Ithaca


Very little movement at the top of this week's IWLCA Division III rankings, as the top eight teams remain in place and only Tufts and Ithaca changed spots.
 

  1. Middlebury (18), 13-0
  2. Franklin & Marshall, 12-1
  3. Salisbury, 11-2
  4. Colby, 11-2
  5. Washington and Lee, 11-2
  6. TCNJ, 10-1
  7. Gettysburg, 10-3
  8. William Smith, 12-1
  9. Tufts, 9-2
  10. Ithaca, 11-2

>> Conference Call: NESCAC (8), Centennial (3), Liberty (3), SUNYAC (3), MAC (2), C2C (1), CCIW (1), Landmark (1), NJAC (1), ODAC (1), SCIAC (1)

>> Goal Leaders: Grace Osborn (Capital) 95; Makenzie Dinger (St. Joseph's CT) 77; Ally Moir (Oglethorpe) 71; Abby Stoller (Simmons) 69; Kendal Ream (Lancaster Bible) 65.

>> Draw Control Leaders: Colleen MacNeil (CMSV) 12.86; Caroline Wise (Ithaca) 10.92; Amelia Booth (Alfred) 9.55; Gracie Maulik (Whitman) 9.38; Megan Gilbert (Calvin) 9.25.

>> Unbeatens (5): Capital 15-0, George Fox 14-0, Middlebury 13-0, St. Joseph's (Maine) 13-0, Pomona-Pitzer 12-0

Games We're Watching (Wed.)
  • No. 2 Franklin & Marshall vs. No. 7 Gettysburg
  • No. 11 Wesleyan vs. No. 13 Hamilton
  • No. 12 York vs. No. 14 Messiah

>> Complete Poll

LACROSSE (M)

4.  Captains Take Over


Men's Lacrosse Wins Fourth Straight
Chris Martel (37), Bridgewater


For the first time in program history, Christopher Newport is atop the USILA Division III rankings after a 17-7 win against previously second-ranked Salisbury.
 

  1. Christopher Newport (26), 13-0
  2. RIT, 12-1
  3. Salisbury, 13-1
  4. Union, 11-1
  5. St. John Fisher, 10-2
  6. York, 12-2
  7. Bowdoin, 12-0
  8. Dickinson, 13-0
  9. Tufts, 10-2
  10. St. Lawrence, 10-2

>> Conference Call: Liberty (4), NESCAC (4), Centennial (3), C2C (2), MAC Commonwealth (2), ODAC (2), Atlantic East (1), Empire 8 (1), NEWMAC (1)

>> Goal Leaders: Ryan Gebhardt (MIT) 66; Jace Conley (Albion) 65; Chris Martel (Bridgewater) 61; Cross Ferrara (Salisbury) 61; Julian Duque (Western Connecticut) 56

>> Face-Off Leaders: Tucker Hill (Pfeiffer) 82.2; Tyler Benedetto (Dean) 77.1; Maxwell Leventis (Adrian) 75.8; Matthew Sardis (MIT) 75.6; Hudson Bearden (Southwestern) 73.0

>> Unbeatens (4): Christopher Newport 13-0, Dickinson 13-0, Bowdoin 12-0, MIT 12-0

Games We're Watching (Wed.)
  • No. 8 Dickinson vs. No. 17 Gettysburg
  • Baldwin Wallace vs. John Carroll
  • Western Connecticut vs. UMass Boston
>> Complete Poll
NEWS

5.  Lightning Round 


  Methodist senior Jillian Drinkard recorded the rarest score one can put on a scorecard - a double eagle - as she holed out in two on the par-5, 467-yard 18th hole Monday during the USA South women's golf championship.


 

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