Wednesday, September 1, 2021

Let's Get It Started


written by STEVE ULRICH
your must-read briefing on what's driving the day in NCAA Division III
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1. Let's Get It Started

Covenant College Soccer Field || Lookout Mountain, Ga | Soccer field, College  soccer, Soccer girl probs

For many schools, it has been since November-December 2019 since their fall sports teams have been in action.

That changes today.

The 2021-22 Division III athletic season begins today for many colleges and universities around the nation. Naturally, a tropical system (Ida) gets in the way and will postpone many opening day events until later ... but it's still nice to return to some sense of normalcy.

Best wishes for a successful season to all!


2. College Athlete Compensation


If college athletes could monetize their social media audiences, how much would they be worth?
by Chris Arkenberg, Michael Brodsky and Lee Teller, Deloitte

"College athletics is big business, drawing in a total of nearly US$19 billion annually; some colleges and universities bring in as much as US$150 million.1 But other than the scholarships athletes receive, none of that money goes to the student-athletes who spectators pay to see: The National Collegiate Athletic Association (NCAA) has historically prohibited student-athletes from participating in any for-profit use of their name, image, or likeness, or NIL. This may be changing, as states such as California and Florida have pushed the NCAA to allow student-athletes to monetize their NIL.

And there is certainly money to be made: Star student-athletes are cultivating large social media audiences that may follow them from adolescence through college and, potentially, to professional or Olympic levels. As national, regional, and local businesses and brands look to reach younger target audiences, this new way of consuming and engaging with sports is intriguing many in the college athletics market.2

Granted, supporting student-athletes’ commercial NIL rights comes with challenges. Universities and conferences should play a new role in tracking, managing, and accounting for their student-athletes’ contracts, as well as evaluating market rate compensation."

>> Court Awareness: "This will likely require the NCAA, conferences, and schools to record NIL-based compensation and relationships in a transaction clearinghouse while integrating other functionalities around sponsorships, licensing, and recognition."

>> Ka-Ching: "We calculated that student-athletes with social media followings similar to professional athletes could collectively earn up to US$35 million per year from that one platform alone. Expanding revenue streams beyond social media could create millions more dollars in revenue. While only a relative handful of student-athletes would be likely to score large national sponsorship contracts, many more would have opportunities to monetize their audience and grow their personal brand on a regional, local, or affinity group level.3"

>> Read More



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3.  Preseason Poll

The National Field Hockey Coaches Association released its annual preseason Division III rankings recently.

  1. Middlebury
  2. Franklin & Marshall
  3. Johns Hopkins
  4. Tufts
  5. Salisbury
  6. TCNJ
  7. Bowdoin
  8. Messiah
  9. Rowan
  10. (tie) Kean and Williams

>> Conference Call: NESCAC (6), NJAC (3), Centennial (3), C2C (2), NEWMAC (2), Liberty (1), MAC (1), ODAC (1), SAA (1)

>> Entire List

    4.  Conference Favorites

    Preseason polls were all the rage this August. Here is a compilation of favorites to win it all in men's and women's soccer this season.


    AMCC: Medaille, Behrend (tie) / Behrend
    Atlantic East: Cabrini / Cabrini
    A-R-C: Dubuque / Wartburg
    ASC: Concordia / Hardin-Simmons
    C2C: Christopher Newport / CNU
    Centennial: Johns Hopkins / JHU
    CCIW: North Park / Wheaton
    CSAC: Keystone / Cedar Crest
    CCC: Endicott / U. of New England
    GNAC: Johnson and Wales / JWU
    HCAC: Rose-Hulman / Hanover
    Little East: E. Connecticut / Mass-Boston
    MASCAC: Salem / Westfield
    MIAA: Hope / Calvin
    MAC Commonwealth: Messiah / Messiah
    MAC Freedom: Lycoming / Stevens
    Midwest: Knox / Cornell
    NAC East: Husson / Husson
    NAC West: SUNY Canton / SUNY Delhi
    NACC: Dominican / Dominican
    NCAC: Kenyon / Wooster
    NEWMAC: Babson / MIT
    NJAC: Montclair / TCNJ
    ODAC: Washington and Lee / Bridgewater
    Ohio: John Carroll / Ohio Northern
    PAC: Grove City / Grove City
    SAA: Oglethorpe / Centre
    SCAC: Trinity / Trinity
    SLIAC: Webster / Fontbonne
    SUNYAC (women): Geneseo
    UMAC: Wisconsin-Superior / UWS
    USA South East: NC Wesleyan / Methodist
    USA South West: Brevard / Maryville
    WIAC (women): Whitewate

    not all conferences produce preseason polls. If we missed your conference, please let us know.


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