Let's Get It Started

 

written by STEVE ULRICH your must-read briefing on what's driving the day in NCAA Division III     Donate to D3Playbook Won't you please consider making a gift to D3Playbook. Your gift will help us offset the costs of operating the newsletter and enable us to continue to provide the quality you have come to expect. My heartfelt thanks to those who have already contributed. Join them today.   >> Welcome to September and the start of a new year! >> Today's Word Count: 787 >> Thanks for reading D3Playbook. Share us with a friend today. Let them know what they're missing. >> Does your department have a position opening?  Advertise with D3Playbook for as little as $15.    Send D3Playbook to my inbox, please. TOP STORY 1. Let's Get It Started For many schools, it has been since November-December 2019 since their fall sports teams have been in action. That changes today. The 2021-22 Division III athletic season begins today for many colleges and universities around the nation. Naturally, a tropical system (Ida) gets in the way and will postpone many opening day events until later ... but it's still nice to return to some sense of normalcy. Best wishes for a successful season to all! NIL 2. College Athlete Compensation   by Chris Arkenberg, Michael Brodsky and Lee Teller, Deloitte "College athletics is big business, drawing in a total of nearly US$19 billion annually; some colleges and universities bring in as much as US$150 million.1 But other than the scholarships athletes receive, none of that money goes to the student-athletes who spectators pay to see: The National Collegiate Athletic Association (NCAA) has historically prohibited student-athletes from participating in any for-profit use of their name, image, or likeness, or NIL. This may be changing, as states such as California and Florida have pushed the NCAA to allow student-athletes to monetize their NIL. And there is certainly money to be made: Star student-athletes are cultivating large social media audiences that may follow them from adolescence through college and, potentially, to professional or Olympic levels. As national, regional, and local businesses and brands look to reach younger target audiences, this new way of consuming and engaging with sports is intriguing many in the college athletics market.2 Granted, supporting student-athletes’ commercial NIL rights comes with challenges. Universities and conferences should play a new role in tracking, managing, and accounting for their student-athletes’ contracts, as well as evaluating market rate compensation." >> Court Awareness: "This will likely require the NCAA, conferences, and schools to record NIL-based compensation and relationships in a transaction clearinghouse while integrating other functionalities around sponsorships, licensing, and recognition." >> Ka-Ching: "We calculated that student-athletes with social media followings similar to professional athletes could collectively earn up to US$35 million per year from that one platform alone. Expanding revenue streams beyond social media could create millions more dollars in revenue. While only a relative handful of student-athletes would be likely to score large national sponsorship contracts, many more would have opportunities to monetize their audience and grow their personal brand on a regional, local, or affinity group level.3" >> Read More A MESSAGE FROM SIDELINE SPRINT   We know how much D3Playbook readers truly value getting quick and concise info straight to your inbox. That's why we can't recommend Sideline Sprint enough, you'll become a smarter sports fan in just 5 minutes each day. Sideline Sprint is a FREE daily newsletter for the most impactful stories from around the sports world. Don't just get sports news, get insights. Subscribe to Sideline Sprint for FREE! FIELD HOCKEY 3.  Preseason Poll The National Field Hockey Coaches Association released its annual preseason Division III rankings recently. Middlebury Franklin & Marshall Johns Hopkins Tufts Salisbury TCNJ Bowdoin Messiah Rowan (tie) Kean and Williams >> Conference Call: NESCAC (6), NJAC (3), Centennial (3), C2C (2), NEWMAC (2), Liberty (1), MAC (1), ODAC (1), SAA (1) >> Entire List   SOCCER 4.  Conference Favorites Preseason polls were all the rage this August. Here is a compilation of favorites to win it all in men's and women's soccer this season. Men/Women AMCC: Medaille, Behrend (tie) / Behrend Atlantic East: Cabrini / Cabrini A-R-C: Dubuque / Wartburg ASC: Concordia / Hardin-Simmons C2C: Christopher Newport / CNU Centennial: Johns Hopkins / JHU CCIW: North Park / Wheaton CSAC: Keystone / Cedar Crest CCC: Endicott / U. of New England GNAC: Johnson and Wales / JWU HCAC: Rose-Hulman / Hanover Little East: E. Connecticut / Mass-Boston MASCAC: Salem / Westfield MIAA: Hope / Calvin MAC Commonwealth: Messiah / Messiah MAC Freedom: Lycoming / Stevens Midwest: Knox / Cornell NAC East: Husson / Husson NAC West: SUNY Canton / SUNY Delhi NACC: Dominican / Dominican NCAC: Kenyon / Wooster NEWMAC: Babson / MIT NJAC: Montclair / TCNJ ODAC: Washington and Lee / Bridgewater Ohio: John Carroll / Ohio Northern PAC: Grove City / Grove City SAA: Oglethorpe / Centre SCAC: Trinity / Trinity SLIAC: Webster / Fontbonne SUNYAC (women): Geneseo UMAC: Wisconsin-Superior / UWS USA South East: NC Wesleyan / Methodist USA South West: Brevard / Maryville WIAC (women): Whitewate   not all conferences produce preseason polls. If we missed your conference, please let us know.   Sign Up for Free: D3Playbook A MESSAGE FROM MORNING BREW   There's a reason over 3 million people start their day with Morning Brew — the daily email that delivers the latest news from Wall Street to Silicon Valley. Business news doesn't have to be dry and dense...make your mornings more enjoyable, for free. Check it out today.  TRANSACTIONS 5.  Comings and Goings   ANDERSON - Ian Leatherman named assistant cross country/track and field coach. Kyle Browne named assistant volleyball coach BALDWIN WALLACE - Lexi Manoa named assistant women's soccer coach BETHANY - Jen Windmiller named assistant women's basketball coach BROCKPORT - Matthew Szymanski named assistant football coach CABRINI - Tim Hagan named head rowing coach FRAMINGHAM STATE - Donald Morris Jr. named head men's basketball coach FREDONIA - Bryan Hinchcliffe named athletic trainer HAMILTON - Alanna Hamilton named assistant cross country/track and field coach HIRAM - Todd Hibbs steps down as director of athletics. Scott Pohlman named interim director KEUKA - Catherine Kasianowicz named assistant volleyball coach VASSAR - Martin Perry named head women's tennis coach WPI - Alex Gutierrez named assistant sports information director. Courtney Chase named assistant women's basketball coach   1 THING 6. Jon Stewart Is Back "The Problem With Jon Stewart," diving into newsy topics every other week, will debut Sept. 30 on Apple TV+     Thanks for starting your day with us. What did you think of today's newsletter?  Please invite your friends to sign up for D3Playbook

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