Marketers Love College Sports Fans

 

written by STEVE ULRICH your must-read briefing on what's driving the day in NCAA Division III     Donate to D3Playbook Won't you please consider making a gift to D3Playbook. Your gift will help us offset the costs of operating the newsletter and enable us to continue to provide the quality you have come to expect. My heartfelt thanks to those who have already contributed. Join them today.   >> Greetings Wednesday. I don't know which I find harder to believe - Robert Redford is 85 or Thanksgiving is 100 days away. >> Today's Word Count: 1,158. You can read this in ... 4 1/2 minutes. >> Advertise your department's job openings with D3Playbook. Or sponsor our list of transactions. >> Thanks for reading D3Playbook. Share us with a friend today. Let them know what they're missing.   Send D3Playbook to my inbox, please. TOP STORY 1. Marketers Love College Sports Fans by Kristi Dosh, Forbes "LEARFIELD, a provider of media, data, and technology in college sports, has leveraged the data and analytics it has from its partnership with 110 colleges and universities to release its inaugural Intercollegiate Fan Report. The report delivers insights on the approximately 182 million college sports fans worldwide to assist marketers, business leaders and athletic departments better understand the marketplace. The report includes the specific demographic and sociographic data from over 20 million “Known Fans,” who are fans with a direct relationship with the school through direct ticket purchases, donations, sign-ups and other transactions. In addition, more than 130 million additional “digital” or “anonymized” fans who have engaged with athletic department websites are included in LEARFIELD’s “Fanbase” database. “This report allows marketers and business leaders, at the national and local level, to see how their customer audiences can be addressed in college sports,” said Jennifer Davis, chief marketing and communications officer at LEARFIELD. “With this publication, brands can see the power of college sports not just on game day, but as an everyday part of the overall marketing mix.” >> Court Awareness: "College sports fans represent the largest fan base in the United States with more fans than the National Football League, Major League Baseball, National Basketball Association, National Hockey League, or any other professional league or franchise." >> You Should Know: "Perhaps even more important to marketers, college sports fans are 1.6 times more likely to have incomes higher than $100,000 compared to the overall U.S. population. Of the 42% of college sports fans who are female, 31% of female “Known Fans” have incomes greater than $150,000." >> Socially Acceptable: "While 42% of “Known Fans” were female, 48% of social media followers for college sports teams are female. Those female fans also over-index (114) their male counterparts when it comes to social media engagement, providing an opportunity for brands to focus on female-centric digital content." >> What They're Saying: “The insights and trends in this report will be helpful to brand marketers and intercollegiate administrators alike, as the size and passion of college sports fans are unmatched, said Matt Deimund, senior vice president and managing director at LEARFIELD." >> Go Deeper A MESSAGE FROM BLUEFRAME TECHNOLOGY     The best and most reliable end-to-end live video streaming provider in college athletics is BlueFrame Technology. Join #BlueFrameNation and Stream Like a Pro with special pricing for D3Playbook subscribers! Learn more today!  SOCIAL 2. Insta-Connection Social media engagement is the measurement of comments, likes, and shares. Of course you want to rack up your followers, but ultimately, the greatest measure of social media success is an engaged audience, not just a big one. As a business, it’s quality, not just quantity, that you should be striving for. Today we continue our look at social media in Division III with conference Instagram followers. NESCAC (9,936) Middle Atlantic (8,005) USA South (6,303) Centennial (5,732) North Coast (5,193) Minnesota (4,914) Landmark (4,744) Empire 8 (4,344) SCAC (3,878) Little East (3,765)   ODAC (3,370) Northwest (3,243) CCIW (3,234) Great Northeast (3,211) Presidents (3,154) NEWMAC (3,148) Commonwealth Coast (3,140) New Jersey (2,998) CUNYAC (2,939) Liberty (2,834)   Wisconsin (2,659) Atlantic East (2,494) SCIAC (2,248) UAA (2,193) SUNYAC (2,167) NECC (2,165) MASCAC (2,161) SAA (2,135) Upper Midwest (2,101) North Atlantic (2,029)   Michigan (1,917) American Rivers (1,855) Coast 2 Coast (1,742) Heartland (1,731) Skyline (1,693) Midwest (1,604) St. Louis (1,559) Colonial States (1,389) NACC (1,387) United East (1,355)   Allegheny Mountain (1,003) American Southwest (689) Thursday: Conference Facebook followers A MESSAGE FROM PRESTO SPORTS     Discover how PrestoSports social graphics solution ScoreShots can tilt the social playing field in your favor: GET A FREE TRIAL  FINANCES 3.  Sticker Shock courtesy of Chronicle of Higher Education A table shows the “sticker prices” — published tuition and required fees — at more than 3,400 colleges and universities for the 2020-21 academic year. The Top "Sticker Prices" for Division III institutions Name / Tuition / Room & Board / Total Scripps (Calif.) / $59,410 / $18,286 / $77,696 Harvey Mudd (Calif.) / $58,910 / $18,679 / $77,589 Chicago (Ill.) / $60,552 / $17,004 / $77,556 Amherst (Mass.) / $60,890 / $15,910 / $76,800 Tufts (Mass.) / $60,862 / $15,620 / $76,492 Wellesley (Mass.) / $58,448 / $17,772 / $76,220 Wesleyan (Conn.) / $59,686 / $16,384 / $76,070 Franklin & Marshall (Pa.) / $61,262 / $14,739 / $76,001 Haverford (Pa.) / $58,900 / $17,066 / $75,966 Vassar (N.Y.) / $60,930 / $14,990 / $75,920 Oberlin (Ohio) / $58,554 / $17,334 / $75,888 Rochester (N.Y.) / $58,208 / $17,130 / $75,338 Connecticut College / $59,025 / $16,290 / $75,315 >> See the entire list ($)   Sign Up for Free: D3Playbook TRANSACTIONS 4.  Comings and Goings   BOWDOIN - Emily Dobson named assistant women's basketball coach BROCKPORT - Zack Wahl named head swimming and diving coach CASTLETON - Emily Lowell named head field hockey coach CONNECTICUT COLLEGE - Taylor Mulvey named assistant men's basketball coach DUBUQUE - Chris MacMartin named assistant men's basketball coach EASTERN NAZARENE - Didier Dinh named head women's basketball coach FREDONIA STATE - Michael Kelley named assistant cross country/track and field coach GRINNELL - DJ Damazo named assistant men's basketball coach HAMILTON - Ashley Capone named assistant women's volleyball coach HIRAM - Kaela Kovanda named head women's soccer coach JUNIATA - John Tomlinson named assistant football coach LeTOURNEAU - Joel Wallace named assistant men's basketball coach MIT - Lauren Dellipoali named communications, promotions and marketing assistant NEUMANN - Erik Enters named head field hockey coach OZARKS - Pedro Gallaga and Logan Valestin named assistant men's soccer coaches PACIFIC - Charlotte Copp named interim head rowing coach PENN STATE BEHREND - Michael Larkin named assistant cross country/track and field coach REDLANDS - Mario Trutanic Jr. named assistant women's basketball coach RIVIER - Matthew Keating named head men's ice hockey coach ROSE-HULMAN - Adam Rosen named head baseball coach SMITH - Jessica Duff named associate athletic director SPRINGFIELD - Liam Trost named coordinator of equipment and facilities SUNY CANTON - Mason Griffin named assistant men's basketball coach WASHINGTON (Mo.) - Stephanie Gabbert named interim head women's soccer coach WELLS - Jason Taylor named head athletic trainer WIDENER - Anthony Spaulding named director of athletic communications WILKES - Sarah Burkarth stepped down as head women's lacrosse coach WILLIAM PATERSON - Bill Brown named head men's golf coach WISCONSIN-OSHKOSH - Jarod Camerota named head women's tennis coach WPI - Chris Crawley named athletic trainer  1 THING 5. Golf's Record Year   Golfers at Centennial Golf Club in Carmel, N.Y. / Photo: John Meore/The Journal News via Reuters Golf's shutdown boom has persisted, with the National Golf Foundation reporting that U.S. rounds are running 19% above the 2017-2019 average, Yahoo Finance's Myles Udland writes: Rounds at public courses are "outpacing growth in rounds at private clubs, with public rounds played up 26% this year against a 13% increase in private loops." Quarterly results for golf's two biggest publicly-traded companies reflect the surge, Yahoo reports: "Callaway reported golf equipment revenues that rose 91% in the second quarter, while [Titleist parent company] Acushnet said golf club sales rose 111% and golf ball revenues were up 98.1%." The bottom line: You can't get a tee time anywhere these days.  courtesy of Axios     Thanks for starting your day with us. What did you think of today's newsletter?  Please invite your friends to sign up for D3Playbook

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