Monday, June 14, 2021

Influencer Issues


written by STEVE ULRICH
your must-read briefing on what's driving the day in NCAA Division III

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1. Influencer Issues

by Kristi Dosh, Business of College Sports

"As someone who has built much of my career on blogging and social media, I engage in quite a few groups for female influencers and entrepreneurs. With name, image and likeness legislation going into effect in at least 17 states over the next two years—and the potential for NCAA or federal legislation—many student athletes are preparing to monetize their NIL through social media marketing.

While this is a welcome opportunity, it also brings with it new questions and issues. In an effort to educate both student athletes and administrators seeking to understand the landscape, I asked some of the influencers I saw seeking advice in Facebook groups if I could share their posts to give further insight into those questions and issues. I’ve redacted their names and brand information where requested.

Below is a sampling of what I see in Facebook groups I’m in every single day. For those interested in educating and protecting student athletes from those who will seek to take advantage in the marketplace, I thought it might be helpful to review some of the issues that come up frequently, especially since many of these student athletes won’t be receiving deals that rise to the level of involving agents or other representation."

>> Why It Matters: "The examples above with regards to pricing questions also bring up issues related to licensing and the types of rights conveyed with initial agreements with brands. Particularly with smaller brands or startups that reach out to potential influencers via DM on social media platforms, there may not be a formal contract at all. This leads to a host of potential future issues with regards to how a photo can be used."

>> The Bottom Line: "As an entrepreneur, one of the toughest things for me has always been pricing. While the wage gap in the corporate space is well-documented, studies also show women who are self-employed are still out-earned by men by 28% thanks to women setting lower rates for their work."

>> Reality Check: "It’s probably no surprise that influencers encounter issues collecting their fees from brands, particularly from smaller brands and startups they haven’t properly vetted. I don’t know about you, but I certainly wasn’t equipped to pursue collections against brands when I was 18. I expect this to be an issue many student athletes face as they begin working with brands, so it’ll be important for them to have access to resources that advise them on how to collect these payments."

>> Continue Reading


2. ILC Reintroduces NIL

At the May 19 meeting of the Interpretations and Legislation Committee (ILC), the group recommended the Administrative Committee reintroduce Proposal 2021-1 (Student-Athlete use of Name, Image and Likeness for Promotional Purposes) as noncontroversial legislation.

Proposal 2021-1 was withdrawn at the 2021 NCAA Convention due to judicial, administrative and legislative concerns. As those concerns continue to be addressed, the governance structure affirms its commitment to providing name image and likeness opportunities for Division III student-athletes by reintroducing this proposal for consideration. At its April 2021, meeting, the Presidents Council endorsed the Administrative Committee to approve name, image and likeness legislation as soon as it is appropriate to do so. The committee reviewed the original proposal and is only recommending a change to the effective date.

While this was initially sponsored as Convention legislation, it is recommended as a noncontroversial proposal because adoption prior to the academic year is necessary for the orderly administration of the division’s business. This recommendation benefits the student-athletes in a manner consistent with the philosophical principles of the division and the Association and represents the fulfilment of the commitment Presidents Council made to Division III student-athletes.

>> Read More

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3.  FAR Orientation

The New FAR Orientation  will be conducted Feb. 17-19 at the NCAA national office in Indianapolis. Because FARA is not having an in-person annual meeting in 2021-22, this orientation is being held as a stand-alone event. 

FARs with less than two years of experience will be invited to apply for the program, which focuses on understanding the Division III model of athletics and exploring the role of a Division III FAR. Participants will have the opportunity to build networks of new and experienced FARs and to establish goals for engagement in the role. 

Applications will be open in the NCAA Program Hub from Oct. 1 to 5 p.m. Eastern time Nov. 15.  Selections will be announced Dec. 1. Contact Leah Kareti with any questions.

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4.  Rhodes to Charge Unvaccinated

Rhodes College will charge students who are not vaccinated against COVID-19 a $1,500 fee per semester, The Memphis Commercial Appeal reported.

The fee will cover testing costs.

"A campus-wide commitment to vaccination will mean that we can move towards full capacity and reduced masking allowing for the intentional in-person campus life experience that we all love about Rhodes," said Meghan Harte Weyant, vice president for student life. "We hope our students will choose to be vaccinated to keep themselves, our campus and community safe."

- courtesy Inside Higher Ed


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5.  Comings and Goings

6.  Alexa, Who's Our Winner?

An auction for a ride into space next month alongside Jeff Bezos and his brother ended yesterday with a winning bid of $28 million, AP reports.

  • The Amazon founder's rocket company, Blue Origin, didn't disclose the winner's name following the live online auction.
  • The identity will be revealed in a couple weeks — closer to the brief up-and-down flight from West Texas on July 20, the 52nd anniversary of the moon landing by Neil Armstrong and Buzz Aldrin.

More than 7,500 people from 159 countries registered to bid.

- courtesy of Axios

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