Wednesday, January 20, 2021



"Virginia's Championship City"

JANUARY 20, 2021 | written by STEVE ULRICH
your must-read briefing on what's driving the day in NCAA Division III

Our goal is to keep you - the influencers in DIII athletics - apprised of what's happening around Division III - the games, polls, news, happenings, awards, calendar of events, and much more. We hope you enjoy d3Playbook and that you'll share this with your friends, colleagues and co-workers.
>> Hello Wednesday!  Welp. Didn't win Mega-Millions so it's back to the day job. Then again, neither did you. $970M+ up for grabs Friday night.

>> Today's Word Count: 1,253

>> Thanks for reading D3Playbook. Remember to follow us on Twitter @D3Playbook for the latest news and transactions


1. #ThankYourSID

by Will Roleson, CoSIDA Associate Executive Director

"The fifth annual CoSIDA (College Sports Information Directors of America) Membership Recognition Week will be celebrated January 20-26, 2021, the association has announced.

First celebrated in 2016, Membership Recognition Week is designed “to show appreciation for college sports information professionals and to bring positive recognition to them and to their work in promoting student-athletes.”

The event has traditionally been held in November but has been moved this year in order to occur when there will be more games, events and media coverage of collegiate athletics to provide more opportunities for sports information staff members to be recognized.

This year’s celebration again will feature stories of CoSIDA members on; outreach to athletic departments, campus communications offices, conferences offices, related professional organizations and student-athletes; national media mentions; and a social media blitz centered on the hashtag #ThankYour SID."

>> Quotable: "We are excited to celebrate the fifth anniversary of CoSIDA Membership Recognition Week and do so at a different time of the year. We understand the many different hardships our members have gone through or are going through at this moment,” said Sam Atkinson, 2020-21 CoSIDA President and associate athletic director for communications at Gallaudet University."

>> Quotable II: “CoSIDA is composed of individuals that diligently work to showcase the outstanding student-athletes, coaches and institutions that are at the heart and soul of college athletics,” said Amy Yakola, deputy commissioner and chief of external affairs at the Atlantic Coast Conference."

>> The Value and Impact of Athletics Communications in College Athletics


2.  Sam Tells All

Not really. But Sam Atkinson, associate athletic director for communications at Gallaudet, does a great job answering reader questions about the profession for "Extra Points with Matt Brown."

I feel like Sports Information Director is one of those athletic department jobs that I've heard of, but am not really sure what they do. What else do SIDs do besides control press access to games and players?

Sam: This drives home the point about why educating the public about what Sports Information Directors do is important. Here is a small snippet of duties SIDs handle; media relations, strategic communications, donor relations, fundraising, recruiting, sponsorships, marketing, crisis communications, external communications, internal communications, spokesperson, digital and social media, content creation, graphic design, publishing, analytics, game operations, special events, brand management, video production, webcasts and streaming, historian, broadcast coordinator, stories and yes, even statistics.

How do you see the job description of a SID changing over the next few years?

Sam: We have seen the SID job morph into a more digital focus over the past several years and I expect it to continue along those lines. I also can see SIDs being asked to do more and more multimedia elements for their athletic departments as writing and press releases get trimmed back or dropped altogether. Every athletic communications office is slowly becoming their own sports network for its athletic department.

I would like to see more Athletic Directors investing more staff and resources into athletic communication offices, especially the one-person shops, to help juggle all of the digital, social media, and multimedia requests. SIDs have the skills to help with revenue generation and marketing but haven’t always been tasked with those responsibilities but hopefully, in the future, they will."

>> Read More
>> Check Out Extra Points with Matt Brown


The City of Salem and Salem Parks & Recreation along with other localities in the Roanoke Valley host a variety of softball and baseball tournaments throughout the year. We work with Roanoke County, Roanoke City, Botetourt County and Visit Virginia's Blue Ridge. USA, NSA, USSSA, Got Game, Softball Nations, Freedom Sports and ISF are organizations that bring tournaments to the Roanoke Valley.

Find out more at

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3.  Stop-N-Go

Another day. Another set of announcements.

The Wisconsin Intercollegiate Athletic Conference announced its intention to begin winter sports competition during the week of February 1 with all schedules featuring competition against only conference opponents.

Babson is planning for limited intercollegiate competition in men's and women's basketball and men's ice hockey, with the first competition date slated for Saturday, January 30. Men's and women's swimming & diving will have the opportunity to compete in virtual meets, while men's and women's alpine skiing will practice regularly.

Oberlin made the decision to forego a conference-sponsored schedule against outside competition for the remainder of the academic year. All 21 varsity athletics programs will continue to have the opportunity to practice and train within their respective teams throughout the spring semester and into the early summer months. 

Hollins made the decision to not have a basketball season last month but never made a public announcement. The school has yet to decide whether its other winter teams (swimming and indoor track and field) will join basketball in not competing this school year.


4.  Top D3 Follows dezeen_twitter-bird |

Twitter. The company describes itself as "what's happening in the world and what people are talking about right now."

For the last four years, POTUS has used the microblogging service to speak to the masses. And the media coverage of every tweet has been overwhelming.

But that doesn't mean that you and your institution should not utilize the service to your benefit. There are a number of outstanding sites that bring the latest news from around Division III to your mobile device, laptop or desktop.

Today, we'll list some of our favorite Division III news sites with some DIII experts to follow on Thursday.

  1. @d3Playbook - obviously
  2. @d3Football - get your football fix
  3. @d3Hoops - or your basketball fix
  4. @d3Baseball - or your diamond fix
  5. @D3soc - can you guess?
  6. @DIIIHockeyNews - ice caps
  7. @d3wrestle - mat news
  8. @d3ncga - gymnastics
  9. @DIII_Lacrosse - focused on men
  10. @NCAADIII - news from HQ
  11. @NCAAStats - numbers
  12. @d3admins - NADIIIA
  13. @d3saac - the student voice
  14. @d3sida - athletic communication directors
  15. @D3Commissioners - conference news



5.  Comings and Goings



6.  They Said It

Guide to the AJC's inauguration coverage

The 46th President of the United States - Joseph R. Biden - will be sworn in at noon EST. His inauguration speech will be heard by millions. Will it have a memorable moment such as these?

"Every difference of opinion is not a difference of principle. We have called by different names brethren of the same principle. We are all Republicans, we are all Federalists." - Thomas Jefferson (1801)

"Ask not what your country can do for you but what you can do for your country." - John F. Kennedy (1961)

"Let me assert my firm belief that the only thing we have to fear is fear itself — nameless, unreasoning, unjustified terror which paralyzes needed efforts to convert retreat into advance.- Franklin Delano Roosevelt (1933)

"We are not enemies, but friends. We must not be enemies. Though passion may have strained it must not break our bonds of affection. The mystic chords of memory, stretching from every battlefield and patriot grave to every living heart and hearthstone all over this broad land, will yet swell the chorus of the Union, when again touched, as surely they will be, by the better angels of our nature." - Abraham Lincoln (1865)

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