Tuesday, December 1, 2020

The College Athletes Allowed to Make $



DECEMBER 1, 2020 | written by STEVE ULRICH
your must-read briefing on what's driving the day in NCAA Division III

Our goal is to keep you - the influencers in DIII athletics - apprised of what's happening around Division III - the games, polls, news, happenings, awards, calendar of events, and much more. We hope you enjoy d3Playbook and that you'll share this with your friends, colleagues and co-workers.

>> Good Tuesday Morning. Welcome to December - our final days of 2020.

>> Today's Word Count: 1,010. Four minutes. An easy read.

>> Thanks for reading D3Playbook. Remember to follow us on Twitter @D3Playbook for the latest news and transactions

Subscribe to d3Playbook
1.  The College Athletes Allowed to Make $

by Tess DeMeyer, New York Times

"During the three years Jamie Andries spent as a member of the University of Oklahoma cheerleading team, she cheered at two Big 12 championship football games, the Orange Bowl, the Sugar Bowl, the Rose Bowl and the 2016 Final Four.

And while the star football and basketball players in those games — including the Heisman Trophy-winning quarterback Baker Mayfield and the future N.B.A. guard Buddy Hield — were forbidden to make money from their athletic fame beyond what the university provided to cover their attendance, Andries was receiving thousands of dollars through sponsorship deals with Crocs, L’OrĂ©al, American Eagle and Lokai.

The lucrative opportunities for Andries came because of her fame and a social media following in the cheerleading world — she is one of the top “cheerlebrities,” as such stars are known — and because the N.C.A.A. and its universities do not regulate cheerleading in the same ways they do other sports. 

Long-held rules governing amateurism among college athletes do not apply to cheerleaders, meaning they can sell autographs, appear in commercials and wear their cheer uniforms while promoting products as social influencers, without fear of being disciplined. In sports governed by the N.C.A.A., athletes risk their eligibility to compete if they engage in similar activities, and their teams and universities can also be punished."

>> Situational Awareness: "The rules have also challenged some superstars to choose between college sports and the commercial markets. Simone Biles, the Olympic gymnastics champion, gave up a scholarship offer from U.C.L.A. when the financial reality of turning pro made participating in college sports seem like too much of a sacrifice."

>> Reality Check: "Cheerleading does not qualify as a sport, at least not in the eyes of the N.C.A.A. and federal regulators, in part because some universities have tried to circumvent gender-equality rules by granting varsity status to cheer teams at the expense of conventionally competitive opportunities for women."

>> Between The Lines: "Peg Fitzpatrick, a social media marketing expert and the co-author of “The Art of Social Media: Power Tips for Power Users,” said brands have focused on college cheerleaders for two particular reasons: The cheerleaders can directly reach a target demographic (people in their late teens and early- to mid-20s), and they present an opportunity for companies to tap into the excitement of college sports without N.C.A.A. interference."

Division III Cheer Programs (courtesy of USA Cheer)

  • Alma
  • Bluffton
  • Carthage
  • Centenary, La.
  • Concordia-Chicago
  • Elmira
  • Emory & Henry
  • Endicott
  • George Fox
  • Hanover
  • Hiram
  • Mary Hardin-Baylor
  • Marymount
  • Mount Union
  • Muskingum
  • NYU
  • RIT
  • TCNJ
  • Texas-Dallas
  • Webster

>> Worth Your Time
>> Go Deeper


2. Higher Earning

Non-revenue Athlete

by Dan Murphy, ESPN

"The NCAA is moving closer toward allowing college athletes to make money from their names, images and likenesses. What could they earn? We checked with the experts. The estimates might surprise you."



OPPORTUNITIES - "You don’t need to be a nationally known college star to build a significant following on social media. Promoting or endorsing a product via a YouTube channel, Twitter post or Instagram account can be worth several hundred dollars per post for an athlete who is authentic and active on social media. Several companies, such as Opendorse and INFLCR, already exist to help athletes build a following and potentially connect with advertisers.

According to existing data, the price per post isn’t much different between these athletes and a football player at the same school because advertisers like a spokesperson who can reach a very specific demographic."

>> Keep Reading 

3.  #WhyD3

Could the Philadelphia Phillies be looking at a pair of Division III baseball alums from the Centennial Conference for their vacant general manager position? The president of baseball operations - Andy MacPhail - is also a Dickinson grad. #WhyD3 indeed.
4.  COVID Scorecard

We continue to update the winter competition seasons for schools and conferences.

Reminder: For winter sports sponsored by more than 200 institutions, at least 60 percent of those schools must participate in order for the NCAA to offer a national championship in that sport - 70 percent for sports with 200 or fewer sponsoring institutions (i.e., men’s and women’s ice hockey). 

Moving Forward


Waiting to Make Call

Canceled Conference Play and Championships

Canceled Winter Competition

Institutions Opting Out 

Subscribe to d3Playbook
5.  Comings and Goings
6.  Words of the Year

In addition to "pandemic" as 2020 word of the year, Merriam-Webster named these runners-up: quarantine, asymptomatic, mamba, kraken, defund, antebellum, irregardless, icon, schadenfreude and malarkey, AP reports.

  • Mamba had a spike in online lookups after the January death of Kobe Bryant, whose nickname was the Black Mamba. A mass of lookups occurred for kraken in July after Seattle's new National Hockey League franchise chose the mythical sea monster as its name, urged along by fans.
  • Country group Lady Antebellum's name change to Lady A drove dictionary interest in June, while malarkey got a boost from President-elect Biden.
  • Icon was front and center in headlines after the deaths of U.S. Rep. John Lewis and Supreme Court Justice Ruth Bader Ginsberg.

- courtesy of Axios

Subscribe to d3Playbook
Know someone that would enjoy receiving d3Playbook?
Send an email to d3Playbook@gmail.com with "subscribe" in the subject line
Copyright © 2020, D3Playbook.com All rights reserved.

Our mailing address is:

Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list.

No comments:

Post a Comment