The
National Association for College Admission Counseling, which has long been responsible for governing how colleges compete with one another for students, has reluctantly opened the doors to more aggressive student recruiting.
As the result of an
antitrust lawsuit from the Department of Justice last year, the association
struck from its code provisions that banned colleges poaching students from another institution. While years ago one might have been the subject of a NACAC complaint for sending materials to or increasing the financial aid offers of students committed elsewhere, those practices are now ostensibly fair game.
But whether or not colleges will take part in them, and to what degree, has yet to be seen. The organization changed the code in September, and this summer will be the first enrollment cycle when colleges may employ the new practices.
EAB, an education consulting firm, is offering some first predictions at how widespread those practices may be. Its research suggests a substantial minority of enrollment officers are considering poaching students from other institutions.
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Of Note: Thirty-five percent of enrollment officers surveyed by EAB said they were considering offering transfer incentives to first-year students they had previously admitted but who are attending other colleges. Just under one-quarter surveyed said they were considering recruiting incoming freshmen who have committed to another college but have yet to enroll.
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Between The Lines: Results did vary by the size of the institution. Respondents from very small institutions were the most likely, at 54 percent, to say they were considering recruiting rising freshmen who have committed elsewhere. Respondents from large institutions were the least likely to consider those practices.
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What They're Saying: “I’m getting reports from counselors that families and students are playing the game, too,”
Joyce Smith, CEO of NACAC said, “that they are applying early decision but not withdrawing applications from other schools, because they want to get better financial aid or better housing or better schedules. It stands to be chaotic.”
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Be Smart: It will get worse before it gets better.
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Keep Reading courtesy of Inside Higher Ed.com
Bria Lemirande 
The top-ranked Trinity (Conn.) men's squash team had its 
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