2. Linking Athletes With Sponsorships
"From the moment California Gov. Gavin Newsom signed Senate Bill 206 into law in late September, paving the way for college athletes to profit from the use of their name, image and likeness through endorsements and other third-party agreements starting in 2023, speculation began as to how this brave new world might function.
For instance, would financial inducements from school boosters — offered and accepted under the table for decades, leading to NCAA infractions investigations for breaking the association’s “amateurism” rules — suddenly rise above board?
But why wait on university presidents, politicians and bureaucrats to put forth a concrete framework for the future? That’s how Zachary Segal felt, anyway.
Last fall, after SB 206 became law, Segal, a Denver entrepreneur, founded StudentPlayer.com, a website that employs crowdfunding techniques to connect college athletes with sponsorship opportunities available at schools. In doing so, he created the first known company to take a theoretical concept for name, image and likeness compensation and bring it to life."
>> Why It Matters: He decided to sponsor the starting quarterback position for each of the teams ranked in the top 10 at $10,000 per player, believing the loosening of NIL rules will lead to an emerging market in the world of digital advertising.
>> Quotable: “The distinction between college sports and professional sports is getting smaller and smaller every day. The fans of college sports are more rabid than pro sports, and the ability in this day and age of these players to reach out on their different social media platforms is bigger than it ever has been before. I think you’re going to see a lot of really strong social media influencers develop from this.”
>> Between The Lines: At this early stage, here’s how StudentPlayer.com would work, using Toco Warranty’s 10 pledges to starting quarterbacks as the scenario:
The $10,000 isn’t promised to a specific recruit. It would be offered to the quarterback who wins the starting job for that season at, say, Baylor. That player would have been able to check StudentPlayer.com during his recruitment and see that benefit would be available to him if he were to become the starting quarterback and compare it to other benefits pledged to other schools, factoring that into his decision.
Baylor’s quarterback would then have the option of accepting the payment in exchange for doing a series of short ads for Toco Warranty from his various social media channels. From Basmajian’s perspective, that would fulfill his obligation to Toco.
>> Keep Reading, courtesy of J. Brady McCullough, Los Angeles Times
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Allegheny won its first game against the Wooster men since 1998 with an 89-84 road triumph. 
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