1. More NIL
In college sports, every new year brings the promise of a new season, a new chance at a title run and new college degrees to celebrate. But this year also promises a larger conversation that will shape the college sports world as it continues to turn.
The topic of student-athlete name, image and likeness has commanded attention and fueled debate in recent months, everywhere from conference rooms to coffee shops to Capitol Hill.
And over the course of 2020, it will be the focus of college sports leaders — university presidents, conference commissioners, athletics directors and others — who will determine what changes the NCAA can and should make to better support today’s student-athletes.
>> Why It Matters: "The term has taken on new meaning amid the national conversation. Most simply, “name, image and likeness” are three elements that make up a legal concept known as “right of publicity.”"
>> The Big Picture: "In general, student-athletes in Divisions II and III may participate in promotional activities not related to athletics, including promoting or endorsing commercial products or services. Student-athletes may be paid for participating in these activities under certain conditions — for example, when payment is not based on the individual’s involvement in athletics."
>> What's Next: "The national Student-Athlete Advisory Committee in each division has a seat at the decision-making table, representing all student-athletes. Leverage the SAAC structure — which connects the national SAAC to conference and campus SAACs — to ensure the student-athlete voice is heard."
>> Go Deeper from Rachel Stark-Mason, NCAA CHAMPION Magazine
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