2. Admissions Upheaval in Mass.
"College admissions often thinks of itself as the cliched mix of art and science: Part marketing and data analytics, but still a lot of old-school relationship building.
In recent years though, an industry-wide spike in the number of applications from high school students has complicated the fine-tuned formula for figuring out which students – and how many – will ultimately enroll.
The application surge has sent acceptance rates and yield rates, which measures how many enroll, haywire in the last decade, according to a Worcester Business Journal review of federal admissions data for four-year colleges based in Central Massachusetts." >> The Big Picture: High school graduates peaked in Massachusetts in 2013, according to the Western Interstate Commission for Higher Education, which projects a 12% drop in the following two decades from that time. >> Of Note: Nichols College in Dudley – where applications are up 23% for the decade, but first-year enrollment is down 9% – has been working to encourage more students to apply as early-admissions students. Those cases used to account for just one out of 10 applicants but today is half, said William Boffi, Nichols’ vice president for enrollment. Early-admissions students are more likely to enroll, so Nichols has been working to get more of them. >> Worth Noting: Another factor has been credited for Anna Maria’s rise in popularity: football. Anna Maria started playing the sport in 2009, a year when applications doubled. The team has opened the way for more liveliness on campus, John Hamel, vice president of enrollment, said. “It creates socialization and fun,” Hamel said. “For alumni, they love to come back and reminisce.” >> Keep Reading from Grant Welker, Worcester Business Journal
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