Wednesday, January 15, 2020

Liberal Arts Pays Off

JANUARY 15, 2020 | written by STEVE ULRICH
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1. Liberal Arts Pays Off

It might take a while. But in the long run, an education at a liberal arts college, particularly at one of the most selective ones and those with large numbers of science, technology, engineering and math majors, pays off more than an education at other colleges, finds a study released today by the Georgetown University Center on Education and the Workforce.
In the short term, the return for liberal arts institutions “starts out rather low,” the study found, because it takes time for students at four-year colleges to graduate and begin earning money.
After 10 years, the return on investment at liberal arts colleges was $62,000, about 40 percent less than the $107,000 median ROI for attending all colleges, found the study, which used data made available on the U.S. Department of Education’s College Scorecard to calculate the net present value of degrees and credentials from different colleges over short and long time frames.
But 40 years after enrollment, the return at liberal arts colleges reached $918,000, more than 25 percent higher than the $723,000 median gain at all colleges.
>> Surprise: The study found that liberal arts colleges were the third most lucrative among 14 types of colleges, as defined by the Carnegie Classification system. They trailed only doctoral universities with the highest and second-highest amounts of research activity -- including well-known ones like the California Institute of Technology, Duke University and Harvard University, many public flagship universities, and institutions with strong pre-professional programs like Chapman, Hampton and Villanova Universities.

>> Bottom Line: “Given these challenges, it is worth asking: How do students who attend the 210 or so liberal arts colleges in the United States actually fare financially once they enter the labor force?” the study said. “It turns out that they fare quite well.”

>> Keep Reading from Inside Higher Ed

2.  A New Look

Sweet Briar College has added a new logo to the athletics brand: the FIERCE Vixen. This fresh and dynamic logo joins the legacy Vixen identity to create an expanded, powerful and meaningful brand.

Sweet Briar College spent the past year reflecting on what Vixen athletics means to the Sweet Briar family and worked closely with athletes, coaches and alumnae to develop the FIERCE Vixen. The bold use of Sweet Briar's pink and green is complemented by strong strokes and accents of midnight blue, which project the intrinsic connection of the college and athletics.

>> Read More

3.  Eyeing Future Profits

Companies are moving quickly to capitalize on a market that does not yet exist based on the prospect of college athletes being able to earn compensation for the use of their name, likeness and image.
Officials in the National Collegiate Athletic Association are still in the early stages of discussion about permitting athletes to profit from their personal celebrity, sponsorship deals and other benefits of using their name, image and likeness, or NIL. The association’s division leaders and a working group exploring new guidance and policies will not report updates to the NCAA Board of Governors until April. The NCAA has also said that any updated guidance should be “consistent with the collegiate model,” which doesn’t suggest much significant change to the current structure, said Audrey Anderson, litigation counsel for the law firm Bass, Berry & Sims, who specializes in athletics department issues.
But two companies noted in Sports Illustrated’s “Sports Business Predictions for 2020” have already developed business models based on potential NIL benefits.

>> What's Next: One company,, is a new crowdfunding platform similar to that will allow anyone -- college sports fans, alumni and large companies -- to donate funds to a specific collegiate athletic program or player position.

>> Of Note: Another company,, that would provide legal representation to athletes, was recently started by Dustin McGuire, a family practice lawyer in Illinois and former Division I men’s basketball player for Saint Louis University. His company could help athletes navigate sponsorship deals and provide other opportunities to profit from their NIL, such as fan autograph exchanges and social media advertising.

>> The Final Word: “It is a very large opportunity -- athletes need to realize that they’re a business,” McGuire said.

>> Go Deeper with Greta Anderson, Inside Higher Ed


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4.  About Last Night 

   Morina Bojka (pictured) scored a career-high 35 points as Mount Saint Mary won its 40th straight regular season conference game with a 75-63 triumph at Mount Saint Vincent.
  Matthew Cuce had a goal and an assist while Chris Janzen made 45 saves as unranked Elmira (9-3-1) toppled No. 2 Geneseo, 4-2.

  Mia DelRosso handed out four assists as Amherst (8-3-2) won its sixth consecutive game with a 4-1 win vs. No. 6 Norwich.

  No. 18 Muhlenberg won the final two bouts to upend East Stroudsburg, ranked 19th in Division II, by a 25-17 count. It was the Mules' first-ever win against ESU.

5.  Comings and Goings

6.  Play of the Day

7.  1 Jeopardy Thing 

Photo: Eric McCandless/ABC via AP
Ken Jennings won the "Jeopardy!" greatest-of-all-time title (and $1 million) by being bold, per AP:
  • In "Final Jeopardy," Jennings bet all 32,800 of his points on the clue: "This area of Greece, home to Pan, is synonymous with a rural paradise; it's a setting for Vergil's shepherd poems the 'Ecologues.'"
  • He correctly answered: "What is Arcadia?"

>> Yes, But: I thought Arcadia was a Division III college.

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