2. 20/20 Predictions for 2020
The Athletic ($) asked sports industry leaders and analysts to give their predictions for 2020 and discuss the stories they’ll be most interested in following this year. Here’s what they said.
Amy Perko, Knight Commission on Intercollegiate Athletics CEO:
Federal legislation that provides uniformity in rules to allow student-athletes to receive compensation for the use of their names, images and likenesses (NIL) will be the major focus of leaders in 2020. As important as this issue is, it is overshadowing the bigger issue — the current structure for FBS football and NCAA Division 1 is broken. The last structural overhaul was in the 1970s when the current Divisions 1, 2 and 3 were created. While the commerce side of college sports has exploded since then, the NCAA structure and policies have stayed pretty much the same. A new configuration is overdue. We think it is time to consider alternative structures, like a new division within the NCAA or separating FBS football into a new association since the College Football Playoff (CFP) already operates outside of the NCAA.
Andrew Zimbalist, Smith College economics professor:
In college sports, athlete NIL rights will progress, as they should, but watch out for the impact of sports betting. On the media front, new technology and distribution patterns will create further audience fragmentation, the onset of uneven revenue challenges and new inter-team tensions.
Tomorrow: Predictions from DIII influencers
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