1. The Small American College

Are demographics destiny, or will colleges with a niche and stalwart financial discipline find a way through?"If you typed “Bennington College” into Google last month, an ominous question would pop up in the “People also ask” section, just beneath a link to the college’s website: “Is Bennington College closing?” It’s not. Either the algorithms underlying Google or the humans using the search engine were confused. Bennington College was merely caught up in an association with Southern Vermont College, a nearby institution that closed at the end of May after struggling for years to stay afloat. Bennington, which has a national reputation and famous alumni, would seem to be the sort of place that has little to worry about. And yet in Vermont — at the leading edge of a decline in students that is looming in other parts of the Northeast, the Midwest, and parts of the South — no institution can be too comfortable." The Chronicle of Higher Education offers lessons from Bennington and Vermont's experience. >> Situational Awareness: The shakeouts in Vermont and the rest of the country will play out the way they usually do in other industries: The institutions with a name and other material advantages will pull ahead and leave others behind. >> Reality Check: Of particular importance in Vermont, a land of tiny, experimental institutions: What does this moment portend for the future of the small American college? >> Be Smart: But a niche will get a college only so far. Green Mountain College, which had consistently been rated the “greenest” college in the country, had an enviable niche that did not translate into financial sustainability. The college was sunk by debt, an inability to raise money from alumni, and internal strife.
- “As someone who based her whole life off of an amazing experience at an institution, and then seeing that institution crumble, it makes you question all of your choices,” she says. “Like all of the things you based your life on, maybe they’re not sustainable. Maybe they’re not the right way to go.” - Tatiana Abatemarco, Green Mountain alumnae
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