3. Golf's Rules vs. SB206
"Here is what you won’t see in the wake of the new California law allowing college athletes who attend public and private schools in the state to profit from the use of their name, image and likeness: A parade of high school golfers being wooed to come to State U. by the potential to sign a five- or six-figure endorsement with a car dealership. In this instance, the laws of capitalism will have more sway than those of any state government.
What you will see, though, is unclear. What is the worth of a top college athlete in terms of endorsement dollars? How many companies are willing to invest in them? And how many athletes stand to benefit from the opportunity?
The application of the law for college golfers is similarly hard to game out. Where college golfers are more likely to be able to profit is by being compensated for participating in summer golf clinics or small deals with golf equipment or apparel manufacturers.
Less discussed but no less relevant for the sport of golf, though, is how the law will apply to college players in relation to the USGA and R&A’s Rules of Amateur Status."
>> Situational Awareness: Golf's amateur rules prohibit amateur golfers from receiving payment or compensation, directly or indirectly, for promotion or selling anything based off their golf skill or reputation. The rules also prohibit the use of their name or likeness for promotion, advertising or sale of anything, even if no payment or compensation is provided. Violation is grounds for loss of amateur status.
>> Heard at the 19th Hole: “While we’re watching what is happening in California and various states, it’s simply too premature to contemplate all the ways this might affect the golf community in the future. We’re thankful for the working relationship we share with the NCAA and the ability to continue an open dialogue through this process.” - USGA statement
>> Keep Reading from Ryan Harrington, Golf World
>> Go Deeper on individual sport athletes with Pat Forde, Yahoo Sports
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